Content Marketing Strategy Services
LeadLocals provides world class content marketing and content strategy services.
Content Strategy Agency
Building a business takes time, and building up your clientele can take even longer if you don't have the right content strategy. At LeadLocals, we know first-hand how marketing via content strategies can drive new customers to your business. On the flip side, a weak or non-existent content strategy is often why many companies fail.
It's a common assumption among new business owners or those tight on money that they can write a blog post or post on social media once in a while and call that content marketing. However, this just brushes the surface of developing content that will reach your audience.
That's why we created LeadLocals. Our expert team will work with you to craft a content strategy plan tailored to your company's goals, equipped with cutting-edge content and SEO knowledge.
What is Content Strategy?
In your quest to gain new customers or increase brand awareness, you've likely heard that a content strategy agency can be a valuable resource. But you might be wondering—what does content strategy mean?
Content strategy is a way to use written content, like blog posts and social media, to achieve a company's specific goals. Search engine optimization (SEO) is often a critical factor in the development and success of a digital content marketing strategy. By harnessing the power of a well-planned SEO strategy, you can boost your website's ranking in search engine results pages, thus increasing your visibility to potential customers.
Consistency is a significant part of building a content strategy, but consistency with the wrong strategy won't drive results. The issue that many business owners encounter is that SEO is an ever-evolving process. Therefore, with so many other priorities on your schedule, keeping up with the latest SEO recommendations can feel like a full-time job.
Benefits of a Content Marketing Strategy
We're not here to mislead you—just because you develop and implement a content marketing strategy today doesn't mean that you'll wake up tomorrow and have hundreds of new customers. However, one of the most attractive aspects of building a content strategy is that it can pay you back for years after launching it.
The benefits of developing a digital content marketing strategy include:
- Boosting your conversion rates
- Attracting new customers or clients to your brand
- Developing a more recognizable brand in your region and industry
- Appearing more authoritative in your industry by ranking higher in search engines
- Building trust with your customers by interacting with them on blog posts and social media
By hiring our team at LeadLocals to be your content strategy agency, we'll pair your goals with the most innovative SEO techniques to drive customers to your door.
What We Offer
When you hire LeadLocals to support you with a digital content marketing strategy, we'll zero in on the SEO needed to get your content seen, even when it comes to ranking higher for competitive keywords. As a result, your business' website will see more traffic, leads, and conversions.
That said, before we take you on as a client, we'll discuss your business goalsbusiness, goals and gain an understanding of your field and competition. As part of this initial consultation process, we'll perform the following tasks.
Technical SEO Audit
There's more to SEO than creating content around prime keywords. Our team takes around one week to do a deep analysis of the current state of how the backend of your website is working. We'll find out if there are any tech-related issues that need solving. Making such fixes can dramatically improve your authority and boost your rankings on search engine results pages (SERPs).
Understanding Your Competition
To help you outperform in your field, we need to understand who your competitors are and the kinds of SEO strategies they're using to funnel customers away from you. We typically assess your top three competitors. However, we'll also assess even more competitors in order to find out the keywords they're ranking for so that you can rank for them too.
If you've attempted content marketing on your own, you're likely familiar with the importance of keyword research. While there are paid keyword research tools you can use, it doesn't compare with the work our team does to evaluate the keywords in your field and selecting the best long-tail queries for you to target. By optimizing your content for the correct keywords, you can surpass your competition, racking in customers that may have gone elsewhere.
Assessing Your Content
Bad content on your website can hurt you. Our team will do an in-depth audit of the content currently on your website. We'll figure out what's indexed and discover which pages have links and those that need linking. In doing so, we'll recommend what you should keep, what needs improving, and what you should delete altogether so that it doesn't hurt your SEO rankings.
We know that each of our clients has different needs, which is why we'll combine the information we learn about your business during the consultation and our audit to tailor a content marketing strategy to your needs.
Setting achievable goals and meeting expectations is among our highest priority. For this reason, if we find that we're not a good fit for each other, we'll be upfront with you about it—we're not here to waste your time or money.
Are you more of a visual learner? If so, you'll likely find our case studies valuable so you can learn about how our content strategy worked for some of our clients.
Working with Us
If you're ready to start working with us after your free consultation and our audit, we'll lay out a detailed plan about how we can use content marketing to reach your goals.
In addition to addressing the issues with your website and current SEO that we find during our audit, we'll also support you with on-page optimization. During this step, we'll take all the keyword research we did and apply it to the current content you have. We'll also guide you with implementing it in new content.
A final strategy we'll use to help your website build online authority and drive more customers to your page is acquiring backlinks. There are many shady ways to get other websites to link to yours, and search engines like Google will penalize you if they find out about it.
At LeadLocals, we work on securing legal links from high-quality websites. By doing so, it'll help search engines notice your website, which will translate to them considering you a more authoritative figure in your industry.
Who We Work With
Because SEO doesn't vary from one industry to the next, we're a content strategy agency for clients from all types of businesses and backgrounds. Some of our specialties include but aren't limited to:
- Local content strategies for targeting clients in a specific region
- Law firm
Our bottom line is yours—to generate a greater number of and better-quality leads that will end up converting into your customers or clients. We pour our time into developing a tailored content strategy plan so you can focus on your current customers and other parts of your business that demand your attention.
Why Choose Us
Since 2001 we've been eating, sleeping, and breathing SEO. From law firms to e-commerce to franchises and technical businesses, our content strategy SEO successfully serves a wide range of businesses.
We understand the importance of targeting local customers. That's why we're specialists in driving new customers in a specific region to your company. It doesn't matter where your company is at—the skills and strategies we apply are applicable to any business anywhere in the world.
Our 20+ years in the service industry means that we have tons of experience supporting everyone from small businesses to large corporations. Our testimonials are proof of how effective our team is at developing content strategies to match your company's goals.
What makes us stand out from the hundreds of digital marketing companies flooding the market is our commitment to integrity. We'll never take shortcuts, as they could jeopardize your company's ranking on SERPs. We also don't pump out mediocre content just for the sake of having more copy on your website.
Instead, we approach all our client's content marketing strategy plans in an analytical way. We use advanced link-building methods to elevate your website above the crowd and help you improve your paid traffic results, turning them into high conversion rates. After all, there's little point in having higher traffic to your website if they don't turn prospective lookers into customers.
Your success is our success. We're committed to ensuring your content drives lots of new, high-quality customers to your website.
Ready to Build a Content Strategy Plan?
If you're ready to acquire new customers and save time, LeadLocals is here to help. Contact us today for a free consultation. We're open Monday – Sunday, and our expert team is excited to learn about your goals so that we can develop a personalized content marketing strategy to help you reach them.